GETTING THE WORD OUT ABOUT THE PARK CITY SHOWCASE OF HOMES AND MAXIMIZING OUR CLIENT'S EXPOSURE DURING THE SPECIAL EVENT
PureHaven Homes is a high-end, custom home builder in the Park City area. In 2023, they participated in the Showcase of Homes – an open house event that attracts 6k visitors over two weekends. PureHaven Homes was hosting guests for a tour of their recently completed, Modern Farmhouse Masterpiece.
ERPR was tasked with not only attracting visitors to the event, but also enriching the experience for people as they walked through the home and ensuring PureHaven Homes left a lasting impression on its guests.
We accomplished this with a multi-channel marketing campaign, which included:
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Artfully designed “gallery cards” placed throughout the home adding context to the tour
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Branded swag/giveaway items
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Digital ad campaign resulting in nearly 200k impressions
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Coordinated week-long social campaign involving design partners
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E-blast promoting the event to PureHaven Homes subscribers
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Full page ad and home write-up produced for the Showcase of Homes Magazine
