Let’s talk about something not sexy or trendy, but something vital to the life of certain, high-profile projects — public outreach. It...

At East River PR, we work with our clients to dream up magnificent marketing ideas and then we put the idea in motion, and make it a...

According to a Google study, people require a mere 17-50 milliseconds to form an opinion on a website or marketing campaign. By...

The world of PR and Marketing is no stranger to wordsmithing, but with the evolution of social media, the pressure to be clever...

As content and media have proliferated at exponential rates in the 21st century, the competition for consumers’ attention has grown...

February 6, 2018 East River PR founder and head honcho, Katie Shaffer, was recently featured in this Buzzfeed article, giving her top...